SEO Specialist

In this role you will support Performance & SEO Manager in driving customer acquisition, engagement, and revenue growth through data-driven SEO strategies across organic digital channels.

You can be located in either Finland or in Estonia. We work in a hybrid model so appr. 50% of the week you will be at our department store.

Where is your expertise needed?

As an SEO Specialist, you will be responsible for maximizing Stockmann’s organic visibility, ensuring that both technical SEO and content SEO are executed to deliver measurable visibility, traffic, and conversion improvements. You will be driving hands-on optimization, optimizing SEO content creation and ensuring Stockmann’s digital commerce channels are fully discoverable by search engines and AI-driven discovery tools.

Your responsibilities will include but are not limited to:

– Execute SEO strategy across markets (Finland, Estonia, Latvia)
– Ensure content aligns with search intent, incorporates structured data and is optimized for AI discoverability
– Optimize product pages, category pages, and editorial content for search intent and conversion
– Conduct regular technical SEO audits (site speed, mobile responsiveness, indexation, metadata, site architecture, product schema, structured data, internal linking, hreflang, Core Web Vitals) and partners with development to implement fixes
– Ensure clean site architecture and URL strategy to maximize search performance
– Collaborate with Category Sales, Growth, Performance Marketing, Brand Marketing & Offering teams to ensure SEO insights inform campaign planning, content creation, and audience strategies.
– Produce actionable SEO insights & reporting frameworks to support decision-making & optimization

What are we looking for?

To be able to succeed in this role we see you need to have a minimum of 3 years’ experience in SEO (content + technical) in e-Commerce or omnichannel retail.

You have a proven track record of driving measurable organic growth and improving visibility, traffic, and conversion in a similar role backed by solid technical SEO expertise.

We also value:

– Commercial mindset and sharpness – ability to connect SEO impact with campaigns, product trends, and customer demand
– Experience working with eCommerce platforms, tools and digital analytics, (such as but not limited to): SFCC, Shopify or other ecommerce platforms, Google Analytics, PowerBI, PIM
– Excellent skills & hands-on experience with SEO tools (e.g Google Search Console, SEMrush, Ahrefs, Screaming Frog. Familiarity with AI-assisted SEO and content tools is considered a plus.
– Expertise in site performance, Core Web Vitals, and mobile optimization as ranking factors, working closely with dev/UX teams
– Understanding of AI-driven search and ability to optimize content for AI discoverability . Understanding of entity-based SEO and emerging formats (image, video, and voice search) is considered an advantage.
– Excellent analytical skills combined with data-driven decision-making skills , ability to build and communicate SEO dashboards and translate complex data into clear recommendations for commercial and content teams.
– Strong growth hacking, conversion rate optimization (CRO) and UX experience combined with data visualization and reporting experience

You communicate fluently in English (written and spoken) and in either Finnish or Estonian. You have a great deal of stakeholders that you need to be able to effectively communicate with, so excellent collaborating / team working skills are naturally a must have. You are a self-driven, customer-centric problem solver.

Why should you join us?

You’ll be part of Stockmann’s brand-new Digital Commerce unit, a team built to drive the growth of Stockmann omnichannel retail. This is your chance to join and help shape how we work, build, and grow — with direct impact on how our customers shop with us across Finland, Estonia, and Latvia.

We offer you an interesting and challenging role in the heart of retail, with a low hierarchy where ideas matter and growth mindset is valued. You’ll have the opportunity to grow together with a forward-looking team and collaborate cross-functionally to drive results and lasting impact.

To support your development, we provide a virtual learning platform, tailored on-site trainings, and continuous on-the-job learning. We also offer a competitive salary, employee discounts, and a performance bonus program.

We put our Customer in the center, we act with Courage, and we do this Together.

Would you like to know more?

If you have any questions regarding this position, please do not hesitate contact Cilla Eklund, Digital Commerce Director, tel: +358505922732. Best time to reach: Tuesday 30.9 at 13:00-14:00 and Wednesday 8.10 at 10:00-11:00.