Marketing Automation Specialist

The team Customer Analytics & Digital Experience at Clas Ohlson is responsible for the customer experience across our own digital channels, our loyalty program, and all customer strategy and analytics initiatives. Within the CRM area we manage everything from strategic planning and insights to production, execution, daily performance, and ongoing optimization. Our work spans omni-channel activations, ensuring profitable, personalized, and engaging communication to Clas Ohlson’s most loyal customers; soon to be 6 million Club Clas members.

As our new Marketing Automation Specialist, you will play a key role in executing and optimizing both automated and campaign-driven communications across our digital channels. Working across the entire customer lifecycle – from activation and engagement to retention and reactivation – you will help bring lifecycle strategies to life by building effective, data-driven programs tailored to specific segments. Your focus will be on driving member activation, satisfaction, and sales through smart marketing automation that supports our overall customer objectives.

Your responsibilities:
– Plan, build and execute activities in Voyado including audience segmentation, A/B-testing, reporting and set up smart automations, and hands-on creation of communication sent to our Club Clas members aiming for a seamless customer experience
– Design and continuously improve our trigger-based programs (e.g., customer lifecycle and product triggers) with a data-driven mindset and a focus on relevance, timing and scalability – using customer insights and securing close collaboration with other stakeholders
– Develop and refine automated workflows based on segmentation strategies, and implement new standardized workflows that support personalized and seamless customer experiences
– Be the go-to expert for marketing automation performance and reporting taking responsibility for tracking and analyzing our KPIs, driving continuous improvement of the marketing automation channel, and staying updated on the latest trends in CRM and personalization
– Participate in cross-functional forums across analytics, sales, and campaign planning to bring CRM initiatives to life – playing an active role in sharing results, presenting insights, and supporting a personalized, data-driven customer experience.
– Work closely with team in joint processes such as campaign analysis, reporting, planning, and continuous optimization, ensuring integration of technical and strategic perspectives.

Who are you?

You are a data-driven, tech-savvy marketer who enjoys working hands-on with marketing automation tools and brings strong analytical and strategic thinking. You enjoy improving customer journeys through testing and personalization, and take pride in turning insights into clear, engaging communication. You are a collaborative team player and explains ideas clearly – and you’re not afraid to get into the details, whether it’s building an email, setting up a workflow, or analyzing results.

We see that you have:
– Relevant academic degree in Marketing or a related field
– Practical experience in digital marketing and CRM, such as e-mail marketing or digital campaign management
– Hands-on experience with CRM or Marketing Automation tools such as Voyado, Salesforce, Braze, or similar platforms
– You have hands-on experience with data analysis, reporting, A/B testing, and building dashboards for clear data visualization and actionable insights.
– Experience working with customer and campaign analytics in a digital media context, using tools like Google Analytics, Adobe Analytics, Power BI, or Tableau
– Experience in project management and working cross-functionally within matrix organizations is a plus.

Language skills: Fluent in Swedish or Norwegian and English in both speech and writing (Finnish is considered a plus).

In this position, you can be based at any of our offices (Stockholm, Insjön, Oslo or Helsinki). You will report to Head of Customer Analytics & Digital Experience and be part of a team dedicated to enhancing customer experience and strategy across our own channels, including CRM and e-commerce.

Welcome Home

Clas Ohlson offers an inclusive and encouraging work environment where everyone is expected to dare to try new things and to take initiative. Your drive and your willingness to develop Clas Ohlson are what will keep us one step ahead. We believe in diversity and see our co-workers’ various backgrounds, personalities, experiences, and skills, as important to our success.

In addition to the opportunity to grow with us, we also offer market-competitive salary, pension, bonus, staff discount, health and wellness benefits, and collective agreement.

To learn more about what it’s like to work with us, click on the following link and take part our employees’ stories.

Application

Questions about the position are answered by recruiting manager via e-mail: sara.hane@clasohlson.se