Digital Traffic Manager
As a Digital Traffic Manager you will be responsible for planning, developing, and managing the company’s overall traffic and acquisition strategy for the Nordics in close co-operation with the agency and the sales managers.
The tasks will include, but not be limited to the following:
– Responsible and owner of all our traffic sources externally and landing pages.
– Extract value out of data, and proactively fetch information from various sources and analyzes in co-operation with the digital analyst for better understanding on how our digital platforms and traffic sources perform
– Responsible for coordinating and jointly with other stakeholder’s plan, develop, implement and manage the company’s overall SEM, SEO and Programmatic marketing activities.
– Own the overall SEO strategy for the Nordics and make sure to optimize all our websites in order to achieve higher search engine rankings. This is done in co-operation with our content and web development teams while the external agency partner supports us with the up-to-date practicalities.
Skills & Requirements
– Solid foundational understanding of media concepts, terminology, and bid-based buying models.
– Must have experience with media strategy/buying and campaign management.
– Experience working with conversion tracking and digital reporting tools (GA4) is required.
– Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms) is required.
– Self-starter, highly motivated, teamplayer, excellent communicator, and able to thrive in a fast-paced environment.
– Strong analytics skills are a must.
– Strong project management / co-ordination skills are a must.
– Experience or knowledge about html and Javascript. Languages / SEO & CRO is an advantage.
Preferred Experience & Education
– 4+ years of experience in relevant field (digital media buying, performance media/marketing, direct response).
– Digital media agency experience strongly preferred
– Experience with and understanding of the Google marketing stack
– Experience in quantifying marketing impact including SEO performance
– Bachelor/Master degree is preferred but relevant experience can be just as good
We offer
– An opportunity to work in a large, high-performing international company, in a dynamic environment that is constantly changing
– A corporate culture that is professional and dynamic, yet informal. Bureaucracy is kept to a minimum, as we expect our skilled employees to make long lasting and impactful decisions to shape our future
– Highly competent, dedicated, and friendly co-workers with strong collaboration across the Nordics
We perform background checks on all relevant candidates. For positions that require authorization and/or confirmation of suitability, a police certificate of good conduct and credit check must be presented. Background check is carried out with prior consent from the candidate.