Digital (Marketing) Strategy Manager

The Digital Strategy Manager plays a pivotal role in the execution of our Animal Health global marketing strategy. This role is responsible for leading the development and execution of digital strategies across our global portfolio, with a strong focus on translating global direction into impactful local execution across multiple EU countries.

You will drive strategic digital initiatives that support our marketing transformation, working closely with the Global Marketing team and in-country stakeholders.

This position reports to the Global Marketing Director for Animal Health and is based in Espoo, Finland. It is a permanent, full-time position, leading a team of 2 Digital Marketing Specialists.

Your key responsibilities

Strategic Leadership

– Develop and implement comprehensive digital strategies aligned with global marketing objectives.
– Translate global digital strategy into localized plans for multiple EU markets.
– Ensure alignment and integration of digital initiatives across functions.

Team Management

– Lead and mentor two Global Digital Marketing Specialists.
– Provide dotted-line leadership to multiple in-country digital professionals.
– Foster a culture of innovation, accountability, and continuous improvement.

Digital Execution & Optimization

– Oversee digital campaigns across social media, websites, and e-commerce platforms.
– Ensure consistent brand messaging and optimized user experience across all digital touchpoints.
– Monitor performance metrics and leverage data-driven insights to optimize strategies.

Stakeholder Engagement

– Collaborate with global and regional marketing teams, sales, and external partners.
– Present digital strategy updates and performance reports to senior leadership.

What we offer

– The chance to shape the future of animal health on a global scale.
– An opportunity to work in a dynamic, collaborative environment with multiple internal and external stakeholders.
– Competitive salary, benefits, and growth opportunities within a leading company in the industry.

Orion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

At Orion, your work creates true impact and well-being for our customers, patients and society at large. ​ ​Our culture of friendliness, respect, mutual appreciation and diversity creates a safe working environment where you can strive for excellence. We offer a wealth of career paths and development opportunities that support the development of innovative solutions and improving the quality of life.

Please visit our website to find further information about our values and Orion as an employer https://www.orion.fi/en/careers/orion-as-an-employer/.

Our expectations

The ideal candidate would have the following qualifications and experience level:

Education & Experience

– Degree or certification in Digital Marketing or a related field.
– Minimum 5 years of experience in digital strategy development and execution.
– Proven experience in managing teams and leading cross-functional projects.

Skills & Competencies

– Strong knowledge of digital tools and platforms (e.g., CMS, CRM, analytics, social media, e-commerce).
– Ability to use metrics and analytics to inform decisions and drive performance.
– Experience working in a global matrix organization and across multiple EU markets is highly desirable.
– Excellent communication, leadership, and project management skills.
– Fluent in English; additional European languages are a plus.
– Collaborative, proactive, and adaptable working style.

How to apply and additional information

Please submit your resume and a cover letter detailing your relevant experience and why you are interested in this position by 21/11/2025.

If you have any questions about the position, please contact Casper Soors, Talent Acquisition Specialist at casper.soors@inovet.eu.