CRM & Marketing Analyst

Are you an analytical person with an interest in reporting, customer and market research, CRM, and how data can be used to optimize digital marketing? Viking Line is now looking for a structured CRM & Marketing Analyst to maintain our ongoing customer and market reporting, as well as to measure and analyze data-driven communication such as newsletters, marketing automation, and paid media. This role is essential for ensuring continuity, quality, and development in our data-driven work.

Location: Mariehamn, Turku, or Helsinki

Main responsibilities:
– Monthly and ad hoc reporting on Viking Line’s customer and market surveys, as well as key metrics from the loyalty program.
– Operational support in segmentation, marketing automation, and other digital communication.
– Reporting and analysis of activations via email campaigns, paid media, etc., across all markets.
– Participation in projects and development processes.

We are looking for someone who:
– Has a strong interest and aptitude for analysis and can work independently.
– Has experience in reporting, customer surveys, analysis, and digital marketing.
– Has good knowledge of Excel, Power BI, and Adobe Campaign (considered a plus).
– Can work both with operational reporting and with a development-oriented mindset.
– Minimum of 3 years’ relevant work experience and a degree from a university or equivalent institution of higher education
– Has proficiency in Swedish, Finnish, and English (preferred).

What’s it like working with us?

You’ll work toward shared goals alongside experienced colleagues. We value proactivity and a positive attitude. You’ll thrive in a work environment characterized by humility, teamwork, and a constant drive to develop and improve.

As a Viking Line employee, you’ll also enjoy a range of staff benefits, including:
– Lunch and wellness allowance
– Extended company health care
– One hour of exercise during working hours per week
– Possibility to work remotely two days per week
– Comprehensive leisure-time staff benefits

About the recruitment:

This is a full-time permanent position with a six-month probation period. We would like you to start as soon as possible.

Please submit your freely formulated application – in English or Swedish – along with your CV and salary request. The application deadline is Tuesday, August 12.

Want to know more about the position?

Contact Manager Customer Insight & CRM Mikael Paulinow (August 6–12, 1–4 PM),
📧 mikael.paulinow@vikingline.com / 📞 +358 40 500 3130