Personalization Specialist

We are now looking for a Personalization Specialist to join our newly established Digital Commerce unit, which is at the heart of delivering our Omnichannel Customer Experience. In this role, you will be contributing to Stockmann’s digital growth by driving the effectiveness of email, push, and SMS marketing. You will leverage different testing methodologies and continuously optimize content and target audiences for each activation to maximize performance and commercial impact.

You will be located in Finland, where we have a seat available for you in our Flag Ship store in Helsinki. We work in a hybrid model, so approximately 50% of the week your presence is greatly appreciated at the office.

As a Personalization Specialist, you will be responsible for the hands-on execution and optimization of commercial campaigns across key digital marketing channels such as the app, email, push notifications, and SMS. You will ensure that campaigns are built, tested, and continuously optimized to deliver personalized, profitable, and scalable customer experiences that drive sales and commercial performance.

Your responsibilities will include executing and optimizing channel strategies across email, push, SMS, and in-app to drive traffic, conversion, and average order value. You will also build customer segments based on behavioral, transactional, and preference data to improve targeting and relevance, and you will improve campaign performance through continuous A/B testing and data-driven optimization. In addition, you will translate performance insights into actionable recommendations to support promotional planning and growth initiatives, and you will utilize AI-driven tools to scale personalized content creation and improve content efficiency across segments and channels.

To be able to succeed in this role, we see you need to have a minimum of three years’ experience in areas such as content creation, marketing automation, CRM, customer data, and personalization, ideally within Omnichannel retail. You have a proven track record of building and optimizing email campaigns and strong expertise in utilizing customer data for personalized communications. You combine technical expertise with strong copywriting skills to create customer-centric messaging tailored to the right target audiences.

We also value strong commercial understanding and a keen interest or previous experience in at least one of our key categories, which are Fashion, Beauty, or Home. Experience working in the Finnish market with a strong understanding of Finnish consumers is important, and knowledge of the Baltic markets is considered an advantage. Proficiency in digital analytics tools such as Google Analytics and Power BI is appreciated, as well as strong data-driven decision-making skills to optimize performance. Great collaboration skills and experience working with multiple stakeholders across teams are valued, along with excellent time management skills and the ability to prioritize and manage multiple initiatives simultaneously.

You are native or bilingual in Finnish, and you communicate fluently in English, both written and spoken. Fluent skills in Swedish are seen as an advantage. You are a self-driven, customer-centric problem solver who gets things done.

By joining us, you’ll be part of Stockmann’s brand-new Digital Commerce unit, a team built to drive the growth of Stockmann omnichannel retail. This is your chance to join and help shape how we work, build, and grow, with direct impact on how our customers shop with us across Finland, Estonia, and Latvia. We offer you an interesting and challenging role in the heart of retail, with a low hierarchy where ideas matter and growth mindset is valued. You’ll have the opportunity to grow together with a forward-looking team and collaborate cross-functionally to drive results and lasting impact. We put our Customer in the center, we act with Courage, and we do this Together.

If you would like to know more and you have any questions regarding this position, please do not hesitate to contact Personalization Manager Saana Ahonen via email at saana.ahonen@stockmann.com or by phone at +358 40 8424305. The best times to reach her by phone are Monday 16.02 from 13 to 14 and Thursday 19.02 from 14 to 15.