Digital Commerce Lead

Kalevala’s AI transformation is already well underway. Custom AI agents, a performance‑driven marketing engine, and robust data and metrics are in place. You step into a solid, functioning foundation — with the freedom and mandate to take it further. The initiative is fully backed by top leadership, and the organisation is actively onboarding and building capability.

Your role is to design and scale eCommerce solutions that measurably accelerate sales, profitability, and customer lifetime value. Your work will contribute directly to shaping a globally recognised Finnish design brand for the AI era.

Your mission is to build AI‑powered solutions that deliver tangible commercial results and establish Kalevala as an industry leader in retail AI. You will ensure that AI capabilities are not only technically advanced but consistently translate into measurable business value.

You report to the Commercial Director and work in close collaboration with Sales, Marketing, the IT/Digital/AI Manager, and external partners, including our Shopify provider and digital marketing agency. You will lead and develop a multidisciplinary Digital Commerce team. You ensure effective ways of working while cultivating a human‑centred, goal‑driven team culture. You set clear objectives, prioritising high‑impact initiatives enabling people to perform at their best in growth-oriented environment.

What You Will Do

– Own and lead Digital Commerce performance across all markets
– Own digital commerce reporting and insight generation, building accurate, timely, decision‑driving systems (Shopify, Power BI)
– Manage and continuously develop the AI‑powered marketing engine, ensuring measurable commercial impact
– Drive Shopify platform development end‑to‑end, including roadmap ownership, projects, analytics, and loyalty programmes
– Define, monitor, and actively steer Digital Commerce KPIs to optimise growth and profitability
– Own digital sales budgeting, forecasting, and performance analysis
– Work cross‑functionally with Sales, Marketing, Logistics, and IT to accelerate digital revenue growth
– Coordinate and manage external partners, overseeing technical and commercial delivery
– Lead and support your team in prioritising work against clear targets, while fostering a human‑centred, goal‑driven work culture

What You Bring
– Hands-on eCommerce experience; international context a plus
– Commercially driven approach
– Strong data skills — reporting, analysis, extracting insight
– Shopify platform knowledge, Power BI or equivalent data tooling
– Experience with AI tools (Claude CoWork, Claude Code, or equivalent)
– Understanding of D2C and B2B digital commerce
– Experience leading development projects, including coaching-based people leadership and organizing team workflows
– Understanding of order, delivery, and inventory processes
– Fluent English; Finnish and/or Japanese a significant advantage
– Collaborates well across commercial, technical, and creative teams

Tech Stack

Shopify · Figma · Power BI · Claude · Claude Code

What We Offer

– A working AI foundation to build on — not a blank page
– Freedom to experiment and create customer-facing solutions
– A direct role in taking Finnish design international — Japan and beyond
– ~80 colleagues who care for one another and have an excellent work vibe
– A hybrid work environment
– One-third of the profit is annually donated to charity projects and to the employees

Employee benefits — https://www.kalevala.fi/pages/rekrytointi

Apply

Please submit your application via our recruitment system link by Wednesday, 27 May 2026.

We review applications on a rolling basis and all applicants will be informed of the process progress at the latest on 10th June 2026.

For more information contact Commercial Director Lea Aarinen: lea.aarinen@kalevala.fi