Marketing Automation Specialist

If you’re passionate about marketing tech, thrive in change, and enjoy working in a collaborative, fast-paced environment – keep reading.

Key responsibilities:
– Develop, implement, and optimize end-to-end marketing automation strategies
– Analyze performance data to refine content creation and marketing automation
– Ensure seamless integration between various marketing technologies, CRM systems, and other business tools
– Create data-driven segmentation strategies to personalize marketing campaigns
– Manage and optimize databases for marketing automation. Ensure data accuracy, cleanliness, and compliance with privacy regulations
– Provide marketing automation platform training and support to marketing teams
– Create advanced lead nurturing campaigns with engaging content to improve customer experience through the sales funnel

To succeed in this position, we hope that you have:

– Education & Experience: Bachelor’s degree in marketing, computer science or similar. At least 3 years’ experience in marketing automation with a technical focus.
– Technical know-how: Hands-on experience with marketing automation tools like HubSpot or Salesforce. Bonus points for HTML, CSS, API integrations, and database knowledge.
– Analytical mindset: You love digging into data and using insights to improve performance.
– Growth attitude: You’re excited about testing new ideas, learning fast, and adapting quickly.
– Team spirit: Clear communicator who can explain complex concepts simply – and thrives in cross-functional teams.
-Language: Fluent English and Finnish skills are required.

Why should you join us?

With us, you will be part of a company whose operations impact the daily lives of millions of people. We have grown into an international logistics expert that employs around 15,000 people in the Nordic and Baltic countries. We are constantly developing new technology, and we are pioneers in our industry in building a more sustainable future: we have set the ambitious objective of operating fossil-free by 2030 and be on net-zero what comes to our emissions by 2040.

We promote a diverse and inclusive work environment. All our managers undergo Caring Leader training, and together, we are building a caring work culture. Our dedication to supporting mental well-being at work has also been acknowledged with the Feel-Good Workplace label in 2025. With us, you will also have an excellent opportunity to develop your career and skills through diverse tasks, development projects, and training programs.

As part of our employee benefits, we offer comprehensive occupational healthcare through Mehiläinen, Epassi benefits for culture, sports, and commuting, an excellent gym and group exercise classes at our Ilmala office, and lunch at a discounted staff rate. You will also get to participate in events offered by the Posti Group’s occupational well-being foundation, such as wellness courses, concerts, sports events and amusement park days. We work according to our hybrid model, both in the office and remotely. At the end of this year, our headquarters will return to Helsinki city center, Postitalo.

For more information about this position, please contact Marketing Automation Manager, Emma Juureva (+358 400 838 518 / emma.juureva@posti.com), either on 14.5.2025 at 13.00-15.00 or on 22.5.2025 at 12.00-14.00.