Senior Manager, Customer Channel Development

We are looking for an experienced and result-driven Senior Manager, Customer Channel Development to lead the vision, governance and evolution of KONE’s public websites and marketing technology ecosystem.

The role requires a blend of technical expertise, strategic thinking, and stakeholder management, offering the opportunity to shape the digital presence and technology ecosystem of KONE. You will ensure the marketing technologies are well integrated with our digital marketing activities and marketing performance measurement, to deliver high-performing and scalable digital experience that strengthens KONE’s brand positioning, drives commercial outcomes and enables future-ready innovation.

The position reports to the Head of Customer Strategy & Channels, Marketing, is located in Espoo, Finland, and is offered as a permanent role.

About the role

This strategic leadership position is responsible for KONE’s global public web channel, setting the overall vision, governance framework, and standards while balancing global consistency with local market needs. The role leads the end-to-end renewal of KONE’s public websites across all markets by establishing clear direction, priorities, ways of working, and by facilitating strong cross-functional alignment. Operational execution is carried out by specialized content, technical, analytics, design, publishing, and deployment teams, with this role ensuring cohesion, quality, and strategic clarity across all streams.

In addition, the role holds business ownership for the content management system (CMS) and core marketing technology platforms, including digital asset management (DAM) system, web analytics, marketing automation and event platform, ensuring they effectively support scalable, high-quality content operations and future-ready digital experiences.

Key Responsibilities

Public web strategy and governance includes owning the vision, governance model, and long-term roadmap for the global public web ecosystem. It also includes defining and maintaining global standards for structure, templates, components, accessibility, SEO, and user experience, balancing global consistency with local flexibility across markets, and ensuring clear governance, decision-making, and cross-functional alignment.

Public website renewal leadership includes leading the multi-year public website renewal program across design, content, technical, analytics, and deployment streams. It also includes providing strategic direction, prioritization, and scope management, driving adoption of scalable architecture, customer-centric design, and future-ready capabilities, monitoring risks, dependencies, and program outcomes, acting as the central connector across Marketing, Communications, Brand, Businesses, IT, Areas, and frontline teams, translating business needs into actionable direction for content, design, technical, analytics, and rollout teams, and strengthening alignment between global-local teams and supporting market readiness.

Business ownership of CMS and Martech platforms includes serving as business owner for DAM, marketing cloud, and event platform. It also includes defining and maintaining functional roadmaps and platform operating models, partnering with IT and vendors on enhancements, integrations, and platform operations, supporting global content operations, publishing workflows, and market enablement, and integrating marketing technologies with marketing performance tracking and digital campaign activation to improve overall marketing effectiveness.

Analytics and digital performance includes setting the measurement strategy, KPIs, and analytics governance for the public websites, collaborating with analytics and technical teams to evolve insight capabilities, and using data to drive prioritization, optimization, and user-centric improvements.

Customer experience & innovation includes championing customer-centric design, experimentation, such as A/B testing, and personalization. It also includes driving the exploration and adoption of AI/agentic tools for web optimization and experience, and ensuring continuous improvement and innovation across the digital ecosystem.

Success Measures include effective governance and consistent execution across global and local websites, measurable improvements in website performance, engagement, and conversion, successful delivery of renewed websites through scalable rollout models, high adoption and satisfaction with CMS and other Martech platforms, and improved customer experience, brand consistency, and digital channel maturity.

Requirements for the role include 10–15 years of experience in digital leadership, web management, digital product ownership, and marketing technology. The role also requires a proven track record leading large-scale website transformations in global or multi-market environments, demonstrated leadership in matrix organizations with complex stakeholder landscapes, outstanding skills in managing stakeholders and effectively influencing outcomes, the ability to define vision, set governance, and drive alignment across diverse teams, strong experience with enterprise CMS platforms, and a solid understanding of web analytics, SEO, accessibility, content governance, and UX. In addition, the role requires experience with advanced MarTech platforms, including DAM, event mgmt., and marketing automation/cloud, familiarity with A/B testing, experimentation frameworks, and personalization engines, exposure to AI-driven or agentic tools supporting content workflows or CX enhancements, and B2B or industrial sector experience.

What we offer includes a competitive salary and benefits, opportunities for professional growth, a dynamic, collaborative environment with global impact, the chance to shape how our brand and content come to life across markets, and a professional and collaborative team dedicated to company values.

Ready to join our flow?

For additional information about the position, please contact the Hiring Manager, Maggie Leinonen, Head of Customer Strategy & Channels / Marketing, during the call times March 12th or March 16th from 12:00 to 13:00 (EET).

If you see that you have the experience and qualities to be successful in this role please submit your application including CV and Cover letter via Careers-site by March 18th 2026.