Digital Marketing Specialist (website)

Vaisala Oyj is seeking a Digital Marketing Specialist (Website) to join their dynamic and international team. If you are inspired by innovation and purpose, read on and apply!

About the role

Vaisala Oyj is seeking a candidate who combines technical expertise with a results-driven approach. The ideal candidate should be proficient in using website content management systems, such as Drupal, and possess a solid understanding of inbound marketing, search optimization, and search marketing. You will take part in website development, supporting business marketing, campaign management, and marketing technology teams.

You will be part of the Digital Marketing Excellence team, and work closely with the business marketing in Finland, US, Mexico, China and Japan as well as Brand & Communications teams. Key attributes include strong analytical and project management skills, a balance of creativity and methodical thinking, and a proactive, “can-do” attitude that aligns with an innovative and growth-oriented environment.

Additionally, the candidate should have a collaborative, proactive, and communicative working style, sharing knowledge and working closely with team members and stakeholders across various units. A commitment to continuous personal development and innovation in digital marketing practices is essential.

You are offered

– A great opportunity to work with products and systems that help save lives and mitigate climate change, e.g., in weather forecasting around the world.
– A chance to join a company that is the golden standard in the world when it comes to measuring and predicting weather and other environmental phenomena.
– An opportunity to grow & build a career as part of a global company with an experienced team by your side.

Smart measurements for smart industries

Vaisala’s Industrial Measurements business area provides customers with visibility into their own processes. Our products provide them with accurate and reliable measurement data which enables them to make decisions for optimized industrial processes. With the reliable data from our instruments, customers can increase process efficiency, product quality, productivity, and yield but decrease energy consumption, waste, and emissions. Our monitoring systems also help our customers operating in the regulated environments to fulfill their regulatory compliance.

Work tasks

– Participating in agile website development
– Web content planning, publishing and editing
– Localization support
– End-user support
– Marketing technology roadmap support and optimizing
– SEO activities
– Reporting and analytics

We are looking for

– Relevant educational background
– Some prior work experience in the specified tasks
– Understanding of inbound marketing, search optimization and search marketing
– Knowledge in website content management systems (Drupal, or other)
– Ambition to learn and grow as a website professional
– Outstanding written and verbal communication skills in English

Considered as an advantage

– Understanding/ experience of international marketing
– Experience in ecommerce, chat or other digital sales tools
– Experience in marketing automation, Google ads, LinkedIn ads
– Knowledge can be gained through education, experience or self-taught.

To succeed in the role, you

– Have excellent analytical and project management skills
– Are creative while being methodical
– Demonstrate a collaborative, proactive, and communicative working style

Our recruitment process

This recruitment process is handled by Academic Work and it is our client’s wish that all questions regarding the position is directed to Academic Work.