Web Content Manager

As a Web Content Manager you will be a part of The Commercial Excellence Team within Danske Bank’s Business Customer unit, and a part of a Nordic Web Team. In this role, you will be tasked with developing and maintaining the content of our Business Customers Finnish websites, ensuring alignment with web strategies across all Nordic countries. You will engage in close dialogue with stakeholders within the bank’s Business Customers unit, which serves over 200,000 small and mid-sized corporates across various market areas.

We place a significant emphasis on content testing, accessibility and SEO optimization. You will be responsible for monitoring and reporting on specific metrics and will together with Web team colleagues set up relevant tests across all markets. Additionally, all content will be crafted with accessibility and SEO best practices in mind, in collaboration with other Web colleagues, ensuring optimal performance and alignment with strategic goals.

In this position, you can expect to fully utilize your web content management skills. While much of the work is team-oriented, you should also be comfortable and effective working individually.

Qualifications and Requirements

You have a curious mindset to challenge status quo and bring positive energy to the team with a pragmatic attitude. As a Web Content Manager your main responsibilities will be:

– Creating UX-friendly web pages and optimise customer journeys on the business pages of danskebank.fi
– Maintain and support websites with content/image/file changes
– A data driven test- and learn-approach in your daily work
– Follow up on performance with analytics and present to stakeholders
– Ensure that there’s a focus on conversion rate optimisation for the webpages
– Significant governance ability and digital ownership towards stakeholders

You are required to have:

– Good language and writing skills – both in English and Finnish
– Hands on experience with optimising websites and publishing landing pages via CMS-systems (preferably Sitecore)
– Basic SEO understanding and knowledge
– Knowledge and understanding of other digital marketing principles, such as CRO, A/B-testing, PPC etc.
– A commercial mind-set, with solid analytical skills and a well-structured data-driven approach
– A high work ethic and be able to organize priorities

It’s also nice if you have:

– Experience with analytics and reporting tools such as Adobe Analytics or Google analytics, as well as Google Search console and/or Bing webmaster tools
– Accessibility knowledge and understanding
– B2B understanding
– Experience from working in an agile set-up and with remote team members

The ideal candidate has experience working with Web Management from a former position. Also, we’re looking for great communication skills to effectively engage with stakeholders at Danske Bank.

What we offer

We can promise you a steep learning curve and the opportunity to work in a highly efficient team that values strong social connections and fun times together. You will have the chance to play a role in shaping the web content strategy for Danske Bank. This position will allow you to develop a broad network within Danske Bank, spanning various market areas. We are seeking a candidate based in Finland, who will report to the Head of Analytics & Web.

Contact

If you have questions, please do not hesitate to contact Louise Nørsten, Head of Business Customers Analytics & Web on +45 22 26 49 38.