SEO Specialist

Would you like to drive and excecute SEO initiatives for the savings and investment customer journey at Nordea? We are now looking for a SEO Specialist to grow our Finnish marketshare on Google.

At Nordea, we see that the world is changing fast – and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. We’re creating an agile environment where we experiment and grow together – and we need your ideas and unique background. With us, you’ll be in good company with a chance to make your mark on something bigger.

About this opportunity

Welcome to Data, Digital Sales & Engagement in Personal Banking Finland! We form a strong community of experts with passion to make banking smooth and easy to our customers in our digital channels. We are responsible for engaging with customers across the full digital customer journey from external paid channels to our own channels (website and in app) as well as through personalized in app messages, emails and lead generation to physical channels.

You would primarily be a member of our content management and optimization team in Finland. Your role is to secure organic visibility, great customer experience and business results through SEO optimization for the savings and inventment customer journey.

Parallel to the local team, you will also be part of a Nordic SEO community of practice. In this team, you will have Local and Nordic colleagues with similar roles as yourself and a Nordic SEO Lead to support development and results.

What you’ll be doing:

– Drive and grow the Local SEO initiatives for the savings and investments section of Nordea.fi, with a clear focus on business priorities and in alignment with the overall SEO strategy.
– Work closely together with the Finnish Data, Digital Sales and Engagement team, SEO collegues and the Nordic SEO Lead.
– Carry out SEO analysis such as: keyword research, competitor benchmarks, link analysis, light technical analysis, SERP analysis and more, to identify and recommend business opportunities.
– Take active part in implementation of SEO activities, such as content creation and link building.
– Analyse data to evaluate SEO performance and impact.
– Share SEO knowledge, results and learnings in a proactive, open and transparent way. Also as part of educating stakeholders about SEO.
– Contribute to the Nordic SEO community of practice, as a way to grow together, stay up-to-date with SEO, the future of AI, SGE and discuss learnings with likeminded SEO specialists.

You’ll join a team of enthusiastic experts in various fields of digital sales and marketing. The role is based in Helsinki, Finland.

Who you are

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.

To succeed in this role, we believe that you:

– Have a digital and curious mindset
– Have a structured and commercially driven approach
– Have a pro-active problem-solver attitude
– Self-motivated and work best under directional support and not hand-holding
– Have a genuine passion for SEO

Your experience and background:

– Minimum 2 years of SEO work experience from either client-side or agency-side

Practical experience with:
– stakeholder management
– market leading SEO tools such as Ahrefs, Accuranker, Screaming Frog and/or other.
– web-data platforms such as Adobe Analytics or Google Analytics
– copywriting and link building
– first-hand experience with content management system(s)
– Demonstrable case studies of having driven commercial growth through SEO
– Fluent in speaking and writing Finnish and English

If this sounds like you, get in touch!

Next steps

Submit your application no later than 21/04/2024. For more information, you’re welcome to contact Content Lead, Mari Hotti, tel. +358 50 3734702 (available in week 13) and Nordic SEO Lead, Ninna Stolarczyk ninna.stolarczyk@nordea.com (available in week 14).