Global Digital Communication and Web Specialist
– Establish and execute digital communications and web action plan for System Drives division, in alignment with business strategy and Motion digital communications practices.
– Manage social media channels for System Drives in alignment with Motion strategies, guide colleagues and other stakeholders in leveraging Social Media according to the divisions communication strategy
– Manage digital and web presence for System Drives. Create and maintain as well as support organizational representatives to maintain the divisional web pages including training internal stakeholders as per the Motion governance model for web.
– Ensure transparent cascade of the plan and engagement of relevant stakeholders within the organization. Work closely with business and functional representatives, marketing and sales across the organization to ensure collaboration, alignment and feasibility of the approaches.
– Propose and implement SEO strategies as well as improvement actions, in order to maximize the effectiveness of digital communications channels
– Set and monitor systematically relevant KPIs, leveraging data to propose corrective actions or initiatives that would increase the success of the system drives social media and web strategy
– Support the team to create creative content (videos, animations) with the aim of leveraging the social media and web channels with creative tools
– Master’s degree in Marketing, Communications, Digital filed or related
– 5 years of experience in managing social media and web
– Web editing skills (CMS), web usability, SEO, analytics, technical understanding of the web
creating and editing videos, animations, images and consequent tools usage
– Understanding of digital environment and engaging stakeholder communications in digital environment
– Team player with openness to work with people with different background, expertise, experience
– Self-driven and able to set up your own goals and targets
– Excellent communication skills in English, additional languages are of advantage
More about us
ABB System Drives is a global supplier of high-power, high-performance drives, drive systems and packages for industrial processes and large infrastructure applications. With our industry leading technology and global support, we help our customers, partners and equipment manufacturers with asset reliability, performance improvement and energy efficiency in mission critical applications. Our people and culture are the foundation of our success. We all together make the difference for our customers every day.
We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.