Digital Marketing Specialist

As a Digital Marketing Specialist, you will be part of the Digital Marketing team, being responsible for planning, execution, and management of digital marketing for Fazer Confectionary brands in Finland. You will report with a dotted line to Commercial Unit Finland, cooperating closely with brand managers and local marketing activation team.

Your key tasks will include:

– Social media management for consumer brands (focus on Meta, TikTok, YouTube): planning, scheduling, managing content calendars, publishing, community management and social consumer care.
– Hands-on production of always-on social media content: photography, video shooting and editing, graphic design, copywriting. Coordinating external production agencies or creators.
– Executing competitions, games and polls on social media and MyFazer community.
– Coordinate paid social media efforts with external agencies to optimize content and media spends.
– Coordinate and support with influencer marketing.
– Maintenance and updating of Finnish and English websites, creating landing pages, continuous Search Engine Optimization.
– Measuring and reporting on social media and website performance .
– Automated journey and email marketing content planning & production.
– Support marketing teams in aligning 360 marketing in digital channels.

This is a permanent fulltime position located in Vantaa, Finland. You will report to Senior Digital Marketing Manager, Fazer Group, Confectionary and Lifestyle Foods.

Why choose Fazer?

You’ll be working in a supportive and welcoming environment, surrounded by colleagues who will inspire you to be your best. As a Specialist, Digital Marketing, you’ll have a unique opportunity to help building our iconic Fazer Confectionary brands and take us forward on our digital journey.

We at Fazer want to provide a culture of diversity and inclusiveness where all employees can experience an equal working community with a motivating, respectful and safe work environment.

What you’ll bring to the team

You have at least 2-3 years of experience in versatile digital content production. You have tangible examples of creating well performing content in different digital marketing channels and you are just as skilled in shooting and editing videos as you are with writing engaging copytexts.

To be successful in the role, you are at a proficient level when it comes to digital marketing, social media channels, community management and content creation tools, driving consumer engagement as well as measuring performance. You are results oriented, have a strategic approach to content production and understand how to use data to optimise your work. You can draw meaningful insights from analytics and communicate them effectively. We see that you are highly interested in digital marketing and social media trends, you are passionate about creating well performing content, and both commercial awareness and creative thinking come naturally to you. Experience working with influencer marketing is considered an advantage. The role requires excellent team-working and coordination skills. You have fluent written and spoken Finnish and excellent command of English. In addition, you work well as part of a team as well as independently.

Apply now to create moments that matter.

Please leave your application and a short video as soon as possible and latest on Tuesday 4th of June.

For further information, you can contact the hiring manager Marikki Kippo, Senior Digital Marketing Manager, tel. +358503245111 on 24th of May between 13-14 or on 28th of May between 9-10.