Digital Experience Specialist

As Digital Experience Specialist, you will step into a newly created position within the Commercial Operations team in Finland. You will have the opportunity to develop & optimise GSK websites to drive GSKs omnichannel strategy, provide more value to the visitors, and to maximize the impact of our campaigns.

In this role you will…

• Develop and maintain competitive, well-performing websites to support business unit objectives and GSK’s digital and omnichannel strategy
• Be responsible for GSK website development road map (e.g. new features), ongoing optimization of the sites (including SEO optimization) and planning and creation of content outside the scope of brand teams.
• Support LOC marketers and Brand teams (new launches, priority brands and established products) in designing and implementing user-friendly and accessible web content and tools according to industry and GSK best-practices.
• Regularly track the performance of websites and collect insights based on visitor behaviour and/or feedback to provide recommendations for Brand teams.
• Act as an expert in providing suggestions to respective Brand teams on how to continually optimise content and structure of websites for the best impact.
• Work closely with GSK Tech (or 3rd party tech providers) to improve channel experience and raise any risks, concerns or business implications.
• Ensure that GSK websites comply with relevant Pharma Industry Finland and GSK policies on e.g., pharmaceutical marketing, privacy, cyber security, accessibility, data utilization etc.
• Implement new GSK global web platforms and tools to support GSK Finland digital and omnichannel strategy.

Why you?

Qualifications & Skills:

• Bachelor’s degree in relevant subject e.g. marketing, communications, business and/or life science, or equivalent
• Minimum 3+ years of experience in digital and omnichannel marketing, specifically website planning, content and optimization
• Experience in developing and measuring digital and omnichannel marketing campaigns
• Excellent project management capabilities
• Ability to translate business and communications objectives into user-friendly website structure and content
• Fluent Finnish and English, speaking and writing

Preferred:

• Masters degree in relevant subject Marketing, communications, business and/or life science or equivalent
• Excellent personal and business communication skills and agile ways of working
• Sufficient understanding of CMS systems and technical website technologies to ensure smooth communication with tech teams and website developers
• Works in co-operation with other parts of the organisation to reach results
• Strong innovative/continuous improvement mindset
• Team player with effective networking, collaboration and engagement skills

Application close date: 10th March

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.