Digital Content & Sales Specialist

As a Digital Content & Sales Specialist in Fazer Confectionary’s direct e-commerce team your task is to create content for direct e-commerce digital marketing channels (owned and paid) as well as sales and conversion optimization in the Fazer Store online store. You will utilize the data of your own region and KPI metrics in content optimization and production and ensure that your work effort supports the business goals.

You will be responsible for the planning and production of unified advertising, e-commerce and email content for the marketing of D2C and D2B online stores while focusing on creating the required assets for advertising (e.g. in YouTube, Google, Facebook, Instagram and TikTok) and updating and optimizing the online store in accordance with the business goals and campaign plan. You will also plan and create SEO optimised content e.g. in the form of blog posts, web- and landing pages and product descriptions.

You will work together with Fazer’s direct online businesses, creating and sharing content in the most appropriate channels. Your main channels are online stores, paid advertising, organic traffic, websites and email. You will monitor the effectiveness of the content and use performance data in content optimisation. Experimenting is close to your heart and you are able to produce conversion rate optimised content to support customer journeys in eCommerce and marketing automation at ease. You will also operate our marketing automation software.

In this permanent position you will report to Senior Manager, eCommerce and be located in Vantaa, Finland. We work in a hybrid model, meeting colleagues on a weekly basis.

Why choose Fazer?

You’ll be working in a supportive and welcoming environment, surrounded by colleagues who will inspire you to be your best. As a Digital Content & Sales Specialist, you’ll have a unique opportunity to help build our iconic brand and leave your mark on Fazer’s eCommerce growth journey. On top of inspiring work and a supportive environment we’ll add the icing on the cake – a range of tempting benefits.

We at Fazer want to provide a culture of diversity and inclusiveness where all employees can experience an equal working community with a motivating, respectful and safe work environment.

What you’ll bring to the team?

You have at least 2 years of experience in demanding and versatile content production and tangible examples of creating well performing content in different digital marketing channels. You understand eCommerce customer journeys and have excellent communication skills both in writing and verbally. You take SEO into account in all your work and strive to improve Google rankings through content and excellent user experience. You are fluent in Finnish and English, Swedish skills are considered a plus.

You have excellent content creation skills in different digital marketing channels, visual eye, image processing skills (Photoshop, InDesign, Dreamweaver) and good copywriting skills. You are results oriented and have a strategic approach to content production and understand how to use data to optimise your work. Commercial awareness, following the industry trends and creative thinking comes naturally to you and you are passionate about creating well performing content and eager to see your sales optimization efforts realise as improving conversion. In addition, you are nice to work with and work well as part of a team as well as independently.

Apply now to create moments that matter.

Please leave your application no later than September 27th 2023. For further information you can contact Aino Virolainen, Senior Manager, eCommerce (+358407636390), on Wednesday Sept 13 th at 8-11 and on Monday Sept 18 th at 11-13.