Digital Content and CRO Specialist

We are looking for a proactive Digital Content and CRO Specialist with a growth mindset to join our team.

In this role, you’ll focus on optimizing digital content for search engines, voice search (AEO), and generative engine optimization (GEO), with the primary goal of driving conversions for both B2B and B2C audiences.

You will also be responsible for creating SEO-optimized content and copywriting across various owned channels. As a key member of our digital marketing team, you’ll work closely with the channel content team, analytics team, and other stakeholders to develop and refine content that enhances visibility, engages customers, and maximizes conversion opportunities.

Key responsibilities:

– Develop and implement SEO, AEO, and GEO strategies for better organic visibility
– Conduct keyword research and competitive analysis to find content opportunities
– Collaborate with content teams to optimize digital assets for keywords and user intent
– Create SEO-optimized copy for websites, newsletters, and communications
– Analyze user behavior to identify and implement conversion improvements
– Conduct A/B and multivariate tests to enhance user experience and conversions
– Partner with teams for consistent content and track KPIs to refine strategies.

To succeed in this position, we hope that you have:

– 3+ years of experience in digital content optimization, SEO, CRO, or a related field
– Bachelor’s degree in marketing, Digital Media, Communications, or a related discipline
– Proven track record of leading successful team collaborations
– Strong understanding of SEO, AEO, and GEO optimization strategies and tools (e.g., Google Analytics, SEMrush, Moz)
– Experience with A/B testing, conversion rate optimization tactics, and tools
– Analytical mindset with the ability to interpret data and make actionable recommendations.
– Excellent written and verbal communication skills and attention to detail
– A growth-oriented, experimental mindset, with a focus on continuous improvement and cross-functional collaboration
– Finnish and English written and spoken proficiency

Why should you join us?

– You will have the opportunity to work for one of Finland’s largest companies. We employ around 17,000 people in the Nordic and Baltic countries, and our operations impact the daily lives of millions of people.
– You will have an excellent opportunity to develop your career and skills through diverse tasks, development projects, and training programs.
– We believe that every employee at Posti deserves caring leadership. All our managers undergo Caring Leader training, and together, we are building a caring work culture.
– We promote a diverse and inclusive work environment. Additionally, we are pioneers in our industry in building a more sustainable future. Our goal is to operate entirely fossil-free by 2030. We aim for net-zero emissions in our own operations and throughout our value chain by 2040.

As part of our employee benefits, we offer comprehensive occupational healthcare through Mehiläinen, ePassi benefits for culture, sports, and commuting, an excellent gym and group exercise classes at our Ilmala office, and lunch at discounted staff rate. You will also get to participate in events organized by the Posti Group’s occupational wellbeing foundation (e.g., amusement park days, concerts, sports events).

We work according to our hybrid model, both in the office and remotely.

For more information about this position, please contact our Head of Growth and Engagement Marketing, Eerika Tikka (+358405494397 / eerika.tikka@posti.com ) at 26.11.2024 between 9-16.

The recruitment process is as follows:

1. Phone discussion with the hiring manager

2. Interview with the hiring manager (face-to-face or via Teams)

3. Talent assessments or a case task

4. Final meetings with top candidates

5. Job offer

Is this your next career move? Please leave your application by 4.12.2024 via Posti’s recruitment system. The position will be filled as soon as a suitable candidate is found.

We value diversity, equity, and inclusion in our work community. We encourage applicants of different ages and genders, as well as persons belonging to linguistic, cultural, or other minorities to apply.

We hope to hear from you soon!