Digital Analyst for Commercial Customers Journeys

We’re on the lookout for a highly analytical and business-minded individual to join our team as a Digital Analyst.

This crucial role is all about gaining deep insights into visitor behavior and enhancing the conversion funnel on our website. As a Digital analyst, your job is to generate meaningful insights that shape our acquisition strategies and fine-tune our digital assets and customer journeys. You’ll work across search, paid media, and danskebank.fi with the objective to attract quality traffic, boost conversions, and deliver top-tier customer experiences in the banking sector. You’ll closely collaborate with digital sales specialists, CRM analysts and content creators, using behavioral triggers to personalize customer interactions. If you’re ready to make a significant impact, we’d love to hear from you.

Your main responsibilities include:

– Visualization: You’ll create and update dashboards and reports to show performance trends and insights to our team and stakeholders.
– Investigation: You’ll delve into search, paid media, and web analytics data to find potential improvements and share these insights to improve our customer acquisition and experience strategies.
– Analysis: You’ll examine performance data and identify strategies to boost conversion rates across different marketing channels, aligning with our overall website and customer acquisition goals.
– Tagging & Digital Measurement: You’ll design and apply tagging strategies to measure and enhance the effectiveness of our digital marketing.
– Testing: You’ll devise and apply A/B testing strategies to improve our website’s performance, conversion rates, and user experience, working alongside various teams.
– Staying Current: You’ll keep up with the latest industry trends and tools, especially in AI, and integrate them into your work when suitable.

The ideal candidate has:

– A bachelor’s degree or higher.
– You love working with data and finding solutions to help our customers and business.
– You’re a great communicator who can find and share stories hidden in data, and you’re good at building relationships with both tech-savvy and non-tech people.
– You understand how search, paid media, and web metrics work, and know how to use them to improve performance.
– You’ve worked with digital marketing platforms like Meta Ads and Google Ads, and you’re skilled at using Tableau or similar means for data visualization and reporting.
– You have proven experience in increasing conversion rates and you understand digital marketing metrics well.
– You’re knowledgeable about all aspects of Digital Analytics, from tracking data to generating reports and finding insights. You are also familiar with Adobe Analytics, Accutics, SEO and similar tools.
– Strong technical skills in SQL/Python for data querying and manipulation is considered a plus.
– You’re a team player who can inspire others, showing the best ways to report, visualize, and analyze data, and you’re dedicated to growing our data-focused culture.

Work life with us

We offer you a great opportunity to join our transformational journey into number one in customers’ financial confidence. You will have a chance to make a difference in an independent role where you get to work with many experienced colleagues. At Danske Bank, you join a work community where we aim to ensure that everyone can develop in their work, be truly themselves, and work flexibly while strengthening their own well-being with valuable employee benefits.

You can read more about us as an employer at www.danskebank.com/careers .

Ready, set and apply!

We are waiting for your CV and cover letter by July 31 st , 2024.