Content Marketing Manager

We are looking for a talented Content Marketing Manager to elevate our content marketing game to the next level. You’ll be developing and executing a comprehensive full-funnel content strategy that drives brand awareness, converts relevant leads, and ultimately contributes to pipeline creation and revenue growth. You will be a player-coach, as you’ll get to lead a small team, continue to refine our network of freelancers and content agencies, oversee the production of high-quality content across various channels, and enjoy also hands-on content creation yourself. This is an ideal role for a skilled B2B Content Marketer who is yearning for an opportunity to dive headfirst into the exciting domain of Procurement Analytics.

What you’ll be doing as our Content Marketing Manager:
– Develop and execute a comprehensive full funnel B2B content marketing strategy that aligns with business objectives and target audience preferences.
– Lead a small team of content creators both in-house and 3rd parties to produce high-quality content in various formats, including but not limited to articles, blog posts, whitepapers, videos, case studies, data reports, social media posts, and email campaigns.
– You will also produce content yourself. You’re the master of repurposing and sweating existing assets for continuous flow of new and relevant content across channels.
– Manage content calendar: Develop and maintain a content calendar to ensure a consistent and timely flow of content across all channels aligned with marketing campaign schedule.
– Collaborate within and outside of global Marketing team, including Customer Success, Product and Sales, as well as Leadership.
– Leverage data-driven insights: Utilize analytics tools to track content performance and make data-driven decisions to optimize content strategy and tactics. Measure and report on content marketing key performance indicators.
– Manage and optimize SEO-driven content for optimal search visibility and drive organic growth.
– Manage social media presence: Oversee the development and execution of social media strategies across various platforms, engaging with the target audience and building a strong online community.
– Co-manage email marketing campaigns: together with Growth Marketing, develop and execute effective email marketing campaigns to nurture leads, drive conversions, and educate our audiences.
– Stay up-to-date with industry trends and best practices in content marketing, including especially AI tools and technologies for added efficiency.

Qualification and skills:
– Demonstrated successful background in content marketing with experience in developing and executing highly effective B2B content marketing strategies.
– Experience leading and managing content teams, production, and 3rd party relationships.
– Strong communication and interpersonal skills, as well as excellent writing and editing skills in English.
– Proficiency in using content management systems and analytics tools., such as Hubspot tools. Basic use of design platforms such as Figma, Adobe Creative Cloud etc., or willingness to learn.
– Strong knowledge of social media platforms and strategies.
– Knowledge of SEO strategies and tactics, as well as use of SEO tools such as Semrush, SE Ranking, Ahrefs etc.
Some experience working with AI tools and technologies in content creation and optimization.
– Ability to work independently and as part of a team. Proactive self-starter who can efficiently organize own and your team’s work.
– Ability to immense yourself in a new industry (in this case, Procurement Analytics) and absorb a new domain in your skillset

What we consider as an advantage in this role:
– Previous experience or knowledge about Procurement / Supply chain management or equivalent.
– Previous experience in high sales touch GTM B2B SaaS.

What we offer in return:
– An open, honest and supportive Nordic working culture.
– Continuous learning and development opportunities.
– Awesome perks, including extensive healthcare, phone plan, home internet connection, referral bonus, equity program, and many more!
– One of the coolest offices in the heart of Helsinki – or if you prefer, a flexible hybrid working mode. We also provide all essential tools to work remotely.
– Freedom and responsibility. We are looking for people who yearn for this freedom, can make the most out of it and are willing to take on the responsibility.
– Possibility to work with an international group of great people with diverse backgrounds.

Interested in joining us?

We would love to hear from you next! If we have sparked your interest, we encourage you to send your CV, cover letter and salary expectation through our recruitment system today. We are reviewing applications as they come in, the deadline for applying is the 3rd of November. For questions about the position, feel free to contact VP Marketing, Aino Häkkinen (aino.hakkinen@sievo.com).